Genius Mode Tool
BMW/iOS App
Invisioned for features only active while driving, this app enables a diagnostic mode allowing customers to see features in action right on the showroom floor.
My role was to work with the product owners to design the layout and UI of this app, along with creating a custom icon for each feature.
A customer declined a feature as there was no way to see the benefit. After demoing the Active Roll Stabilization with this app, he immediately purchased the upgrade.
Let's Talk
I'm interested in creating digital products in spaces like personal finance, health, learning, and reading. Additionally, working on tools that enable people to make better things is appealing to me. If you think I'd be a fit for your project or team, I'd love to talk with you.